Alila first opened its doors on Drury Street in Dublin 2 in 2007. In 2012 they moved all business online. Due to the demand of customers asking if they could try before they buy, owner and buyer Ali decided to turn part of the warehouse they were now based in into a stunning 2000 square foot showroom.

Ali wanted to create a new shopping experience for customers. A stunning large space, bright natural light, comfortable and spacious changing rooms and free parking. Open by appointment only each customer gets a VIP service with a dedicated style consultant who is also trained in fashion design. Having so much space gives customers a chance to really see all the beautiful gowns Alila have.

“Brides and Bridesmaids are always shocked by how much space they have and how comfortable and easy the whole bridesmaid's experience is,” says owner Ali Murray. “Bridesmaids shopping can be a nightmare especially if there are a few bridesmaids. We are thrilled to be able to offer a large selection of dresses and labels, space to see them and try them and give all customers the most enjoyable shopping experience”.

Alila carries several Bridesmaids Brands including Hayley Paige Occasions, Gino Cerruti, Bariano, Mascara, Goddess by Nature and Eliza & Ethan. “We have dress options for every type of bridesmaid. Our multiway dresses still prove extremely popular for the bridal parties where the girls are all different sizes and styles. We have multi ways in several price ranges and several fabrics - jersey, tulle and sequins!” With over 48 colour options and sizing ranging from 0 - 24 there is something for everyone!

Alila Bridal is open by appointment only to ensure each and every customer receives a specialised styling consultation in a relaxed environment to help you find your bride tribe the perfect dresses.