When a single dress gets 2.5 million re-pins on Pinterest, you can bet that it's probably a beaut. We're big fans of Australian bridal label Grace Loves Lace anyway, but this particular dress from their collection has proved a big hit on the social media site.
Described as a 'boho beach wedding dress', the 'Hollie' dress was first launched by Grace Loves Lace back in 2013. It was designed by the label's founder Megan Ziems, and features a delicate French lace bodice, spaghetti straps, a low cut back, and a longer translucent skirt with a side slot over a shorter lace dress. Aimed at free spirited modern brides, it has an ethereal, bohemian vibe, complete with draping layers of fabric and a delicate train. It's named after the designer's sister.
It has become something of a classic - appearing not only as the most-pinned wedding dress on Pinterest, but also the most-pinned dress full stop. And unfortunately, it sold out several years ago. The Australian label sold 2,000 Hollie gowns and then retired the bohemian dress to their archives.
However, they still receive around 500 enquiries about the dress every single week, so the only option for them was to introduce a new take on the classic gown. Enter: the Hollie 2.0.
Available in white and ivory, the Hollie 2.0 is basically the same as the original dress, but comes with 'free-flowing silk chiffon sheaths attached at the shoulders, which can be threaded through a centre back loop and beautifully draped’. It's also got a graduated centre-front split in the lace layer of the skirt. Sounds like it'll be just as good as the original if you want to take some snaps of you walking wistfully by the pool or along the beach, if not better!
It's handmade in their Australian studio, but ships worldwide. It retails for $1,870/€2,050.00 and can be ordered here.
It's already proving popular - it was launched last year to a waiting list of 700 brides - and on the Grace Loves Lace website, they do warn: "Due to our exclusive luxury laces, this style is extremely limited. We recommend securing your gown as soon as you know it’s the one."
So if you reckon this is the wedding dress for you, you better get moving!
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